Online reputation management improves how brands look online. It improves rankings, ratings, search profiles, social media and websites by getting a company (or person) more online press and mentions.A reputation campaign, and much of the work involved in ORM, relies on positive content creation. These companies may create a mass of awesome content and host it on a company’s blog, website, social media, and other sites relevant to that entity. Then, using the arsenal of tactics under the SEO umbrella, the reputation company pushes positive content to the top of search results.